Our Mission
EXE Apparel is a fashion brand that draws inspiration from our experience with technology. Our mission is to capture the nuanced interactions of those working in the tech industry through high-quality, minimalist clothing. We cater to professionals seeking a contemporary approach to "nerd" apparel, combining fashion, relatability, and simplicity.
Unlike the prevailing trend of loud and over-the-top “nerd” clothing, EXE Apparel is committed to subtlety. We believe that clothing should be both fashionable while also allowing you to express your passion without overwhelming others.
Our designs blend our team's professional expertise as software developers, cybersecurity experts, hardware engineers, IT professionals, system administrators, hobbyists, and technology industry enthusiasts. By wearing EXE Apparel, you can proudly represent your tech background with well-fitting attire and simple yet distinctive designs
Our Story
In 2019, EXE Apparel was born as a casual idea between two friends, both immersed in their studies in cybersecurity. One offhand remark during a school break about their individual aspirations of launching a clothing brand became the start of a collaborative venture.
Fast forward a couple years, and that casual conversation has materialized into EXE Apparel—a brand focused on with high-quality, minimalist attire suited for everyday wear. Drawing from their collective background in both academia and cybersecurity, Ryan and Claire distill their day-to-day experiences into relatable designs spanning domains such as cybersecurity, programming, and engineering.
During their free moments away from their day jobs, Ryan and Claire channel their spare time to propel EXE Apparel beyond its collegiate origins to stand at the forefront of fashion and technology.

